Jake Gyllenhaal and Michelle Monaghan attending a Press Event for the film "Source Code" - SXSW Interactive 2011"As you might expect for a movie called Source Code, there’s a big digital component to the film’s marketing campaign. In a first for Summit Entertainment, the studio behind the Jake Gyllenhaal thriller, Source Code will have a social media game called Source Code Mission that can be activated by Microsoft Tag technology within the movie poster.
That bit of code, which any smartphone can read, will lead to a game that takes 10 to 20 minutes and is based on the movie’s plot, which features Gyllenhaal returning to the scene of a bombing of a Chicago commuter train and trying to change the outcome. Summit worked with The Visionaire Group on the game". Source: news.yahoo.com
"Social media became one of the leading sources of information during both the 2008 US presidential election and the 2010 UK general election. This was used by both the general public and political figures themselves. In the UK 600 political candidates used Twitter during their campaigns, countless journalists and party workers also tweeted daily about breaking stories and information.
Celebrity Culture: Celebrities find themselves turning to social media for additional promotion. None more so than Charlie Sheen, who recently turned to an online celebrity endorsement company called Ad.ly. E-consultancy have written an excellent blog on the Sheen’s endeavours at generating online publicity for his own gain. In Charlie Sheen’s case, he broke the record of receiving the most followers in 24 hours, all one million of them". Source: www.impactmedia.co.uk
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