"Having Portman as the face of the site allows filmmakers to let their guards down and speak candidly. Trolling through the site, one finds handfuls of eyebrow-raising tidbits—Darren Aronofsky admitting that Ellen Burstyn wasn’t his first choice for Requiem for a Dream, for example, and that the actors he wants regularly turn him down. Or Jim Sheridan telling Portman to her face that she, to some extent, and Jake Gyllenhaal, to a much greater extent, are reluctant to shoot scenes in which they don’t come off as “cool.”
Source: www.vanityfair.com
(actually happy belated because her birthday was on Monday, 9th June)
Many happy returns and many happy next films we'll be waiting from you, Miss Portman.